Features & News
EA Commits To Microtransactions
March 5, 2013, Author: Ariana Hester
“The next and much bigger business is micro-transactions within games.”
Speaking at the Morgan Stanley Technology, Media, and Telecom Conference, Blake Jorgensen stated the decision to integrate micro-transactions is a result of users embracing the feature in the latest Dead Space entry. Yes, he said it was ‘embraced‘. Stop laughing.
“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”
In the age of hackers, one might worry about the safety of their information being handled in such a way. To address this issue the company is planning to bring all the processes surrounding payments and card-handling in-house to try to and increase security.
While micro-transactions are not for everyone, I’m sure there are just as many that will participate in this new future as there are that won’t. At the end of the day, it’s all about choice.
As long as the non-upgraded characters are not hindered to the point of not enjoying the game and titles remain fair and balanced with these transactions being built into them, I say game on my friends!
Also, if these schemes end up making you guys a ton of cash, feel free to lower the RRP of your games. Thanks.