Features & News
Skylanders has surpassed $500 millon in U.S. alone.
January 12, 2013, Author: Ariana Hester
Half a billion from two releases is a great feat for any franchise, let alone one that was met with scepticism We here at TIMJ celebrate the fact that Activision finally has a major success aside from Call of Duty and World of Warcraft.
Surprisingly, Skylanders Giants brought in $195 million of that sum in just 3 months. It’s no surprise most of the revenue comes from the accessories, which have beaten both WWE and Star Wars action figures to claim the number one spot in the market, effectively dominating both mediums.
I believe however, that a contributing factor to this success is due to the cross-platform compatibility. Gamers are no longer restricted to a handful of friends with the same system. They are able to carry over their personal achievements with anyone they choose to, whether they own the same system or not.
John Coyne, Vice President of Consumer Marketing, Activision Publishing, said:
“Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere…”
“We’re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it’s gratifying to see kids excited about the adventures that await them both in the digital and physical worlds.”
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